BUSINESS DRIVING SUSTAINABILITY FORWARD

WHY ?

What kind of legacy will you leave for your great-grandchildren? This reflection should inspire every business leader to steer their organization toward a sustainable future. As a business leader, your primary responsibility is to deliver profit. But sustainability can align with profitability—think sustainable profitability. We are in a race against time. The number of effective choices available to address climate change is shrinking. With every passing deadline, fewer options remain, and the stakes grow higher.

HOW ?

Meeting regulatory requirements is no longer enough. Current regulations are designed to slow the growth of greenhouse gas emissions, and while they have had some success, emissions are still increasing—just at a slower rate.

We need transformative actions on an entirely different scale.

For businesses, reaching net zero is insufficient because it has only a minimal impact on the scope 3 emissions of fossil energy companies. These emissions—linked to the top 10 global fossil energy companies—account for 50% of all greenhouse gas emissions. These companies are still expanding production, backed by enormous fossil reserves and sustained demand.

This demand stems from the structure of the global economy and our current lifestyles. Technology alone cannot shift this demand quickly enough. A successful response requires a combination of technology innovation and lifestyle transformation.

To truly drive sustainability forward, a business leader must:

1. Develop breakthrough technologies that support decarbonization.

2. Build a lifestyle-making brand that inspires and enables consumers to adopt sustainable ways of living.

Your brand can play a leading role in reshaping lifestyles to make them truly sustainable. This is the challenge—and the opportunity—of sustainable business leadership.

Snowball Sustainability is here to help you navigate this journey.